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February 12, 2019
The France-based company is extending its eco-friendly offer by partnering with Bormioli Luigi on the development of the Ecoline range. The approach serves several purposes: reducing packaging weight and carbon footprint through rechargeable and easily recyclable perfume bottles.
For Bruno Diépois, Coverpla’s CEO, it is a conviction: “the globalization and standardization of products have given rise to a reverse movement of regionalization coupled with a need for individualism.” For several years, Coverpla has been taking full advantage of this transformation by offering a range of standard and customizable packaging and components for perfumes and cosmetics. Today, the company has become an almost unavoidable supplier for niche and independent fragrance brands.
Well placed to know how markets do evolve quickly, Bruno Diépois continues to look towards the future, taking into account “new generations who see matters in a different light, and who are increasingly concerned about environmental issues.”
To offer new opportunities to its customers, Coverpla is therefore committing to sustainability and recyclability. The Nice-headquartered company now offers the Ecoline range from Bormioli Luigi in its range of standard bottles. Ecoline implements in the field of perfumesthe principles Bormioli Luigi already applied to cosmetics with its Ecojars range: the Ecoline range allows a 40% reduction in weight compared with the 100g of glass used for a classic 100ml bottle, for example. This sustainable approach allows a reduction in carbon dioxide emissions across the supply chain (compared with plastic or blown or pressed glass).
In addition to Bormioli Luigi’s Ecoline standard bottles, Coverpla has partnered with the Italian glassmaker to develop two exclusive shapes of 50 and 100 ml bottles dubbed Verdi. Beyond their lightened glass weight, these bottles have a specific “CV15” neck making the bottles compatible with a standard screw pump solution (in this case Aptar’s Precious pump). “This specificity allows brands to perform their own filling operations and offer products that are refillable and 100% recyclable (due to the fact that each individual part can be separated for recycling),” explains Coverpla.
Coverpla has also designed a specific trim for the standard pump that can be matched with any of the caps in its catalogue.